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The companion to NewsSans, NewsSerif's specimen is a simple presentation of type testers opening with a carousel of example designs. An often neglected, but in this case well done, is the buying options. Buying fonts can be confusing but this simple design makes things easy.
Sometimes a simple headline, a carousel showing some examples of usage, and a bunch of minimal type testers is just enough for a specimen. This example from Identity Letters for Werksatz shows what can be done with just a few simple elements.
A simple and efficient specimen for Antique Legacy from Optimo. Notable are the stacked type testers with different lengths of copy, but also the ability to change the sample text to a number of defaults.